Experience life, fun, and success, experience Sioux Lookout
Tim Brody - Associate Editor
Sioux Lookout is well-known as a fishing and hunting destination, but there is much more happening here. That is what the Sioux Lookout Chamber of Commerce has worked to highlight in its 2018/2019 edition of the Northern Experience Magazine.
“Originally when the magazine came out… easily 20 years ago, maybe even 25, it was started by Marnie Hoey and Garnet Czinkota… Dick Davidson was involved with it. Harvey Friesen was involved with it, anybody that was involved with the chamber board because Sioux Lookout itself did not have a promotional tool,” longtime Sioux Lookout Chamber of Commerce member Christine Hoey said, explaining the history of the magazine.
“All of the hotels and lodges were promoting come to Sioux Lookout! But nobody was promoting the town in general, what the town had to offer, as opposed to just coming for a fishing trip. They decided to produce this promotional material.”
Commenting on this latest edition of the magazine Hoey commented, “We made it more of a recruiting tool. As well as promoting tourism, we want to promote (Sioux Lookout to) people interested in moving here to work, to live.” Or, she added, “Coming back for different events as opposed to just coming once for a four-day fishing trip. Letting them know how much the community has to offer. Our goal was to advertise what’s happening in Sioux Lookout.”
Hoey continued, “The last publication we did history. We did float planes, the train station, that kind of stuff. This issue we’re doing what’s to come, the new airport (terminal building), the new high school, the new MNRF (Ministry of Natural Resources and Forestry) fire management base, the new Regional Distribution – Northern Logistics Centre, the new hospital and all that’s going on, so we were pretty excited about that.”
“It was a long process,” Hoey described, creating this edition of the magazine. “But we’re pretty proud of it.”
This edition of the Northern Experience Magazine is dedicated to community champions Marnie Hoey and Harvey Friesen, both of whom passed away in 2014.
“Marnie and Harvey did so much for the community; an enormous amount. The community misses them because they were so involved with everything. We just wanted to put that out there as a thank you to them for being who they were and making this a better place,” Hoey said.
Copies of the magazine have been distributed to local hotels and tourist camps, as well as area tourist information centres.
Hoey noted, “The Chamber and Travel Information Centre belong to Sunset Country and they also belong to Patricia Regional Tourist Council. What those associations do is get requests for information from people from out of town. They send us the information and say here’s a list of 10 people who want information on Sioux Lookout. What we do at the travel centre… all year round, staff mail the Northern Experience to them directly.”
“People from Sioux Lookout First Nations Health Authority (SLFNHA) have already taken some to their recruiting events. We’ve also, since we’ve got it, mailed out 756 copies to people in the states that have requested information on Sioux Lookout. So we’re excited about it for sure,” she added.
In addition to promoting local businesses and tourist outfitters, this year’s edition of the magazine includes facts about the community, a map of Sioux Lookout and a reginal map, information about local beaches and parks, places to eat, hotels, clubs and organizations, and a summary of events happening around town this year. The magazine features pictures of the area.
Hoey stated, “We wanted to make sure that Lac Seul was front and centre in it because of the partnerships that we have with them and there’s so much they have going on in their community; as well Pickle Lake.”
“Everybody I’ve talked to is quite happy with it, quite impressed with it,” Hoey said.
Chamber members have handed out copies of the magazine to Via Rail passengers over the years.
Hoey recalled a conversation she had with a woman who was travelling from the Toronto area with her husband.
“She said, I’d never heard of Sioux Lookout. But she said, I was at my friend’s house who lives in Florida. We were visiting there and your magazine was on her coffee table. So she said it’s far reaching for sure.”
“It’s a great place because it’s booming,” Hoey said of the community. “There’s just so much going on.”
People can pick up their free issue of the Northern Experience Magazine at the Travel Information Centre.
The chamber is working on getting the magazine uploaded to its website so people can view it online.